Growth

Email campaigns

Send a branded bulk email to a chosen audience, and see who opened and clicked.

Marketing → Email Campaigns list
Fig. 34Marketing → Email Campaigns list

Create a campaign

  1. Go to Marketing → Email Campaigns and press New campaign.
  2. Give it an internal name (families never see it) and an email subject. Placeholders work in the subject and every block.
  3. Choose the audience: centres or a whole brand, then stages and sources. Nurtra shows how many families it reaches.
  4. Build the email from blocks: logo, heading, text, button with label and link, and divider. The preview shows the result. Or describe it to the Build with AI wand and edit the draft.
  5. Send now, or Schedule… for a day and time. A scheduled campaign goes to the audience as it stands at that moment and can be unscheduled or sent early.
  • Opt-outs and duplicates are handled for you.
  • {{referral.link}} gives every family their own Refer-a-Friend link.

Results

A sent campaign: who opened and clicked, plus the block-built email and preview
Fig. 35A sent campaign: who opened and clicked, plus the block-built email and preview
  • The list shows status, audience, queued count, sent time, opens and clicks.
  • Open a sent campaign to see each family's sent, opened and clicked times, filtered by All, Opened, Clicked, Not opened or Not delivered. Click a row to open the family.
  • Opens are approximate because some mail apps prefetch them. Clicks are real.
  • A sent campaign's design is kept as the record of what went out.

Updated 2026-11-06 · nurtra.ai