Growth

Promotions

A deal for families who are already enrolled, built and sent in five steps.

Marketing → Promotions list
Fig. 37Marketing → Promotions list
  1. Basics: name it, pick centres and a starting shape (room discount, early booking, or book 3 get 1 free).
  2. Design the offer: a percentage, dollars or free days; what it comes off; eligible booking dates; the claim-by date; rooms and days; a promo code or automatic discount; fine print.
  3. Approve the audience family by family. Withdrawn families, opt-outs and families without email are held back.
  4. Write the email around the offer card, using placeholders.
  5. Review and send or schedule.
Set the discount up in OWNANurtra sends the promotion and counts opens, clicks and redemptions. The discount itself must be set up by hand in OWNA or your CCMS. Mark families redeemed on the sent promotion as they book.

Updated 2026-11-06 · nurtra.ai